‘Peak and Brew Cafe’ is my senior capstone project, which reflects the skills I have learned throughout my undergraduate graphic design career at CSU East Bay. My project is about creating a brand for an upcoming artisan cafe. The artisan cafe is called ‘Peak & Brew’, which is an outdoor/nature-inspired cafe where it can be a hub for students to study and people to hang out. The cafe specializes in Vietnamese coffee, milk teas, and fruit teas.
The process began with creating a logo design and menu design. For the logo design, I started by creating logo explorations by using my sketchbook and sketching ideas. Then I narrowed it down to the three top logos and had multiple people critique the logo, then select their top one. I was inspired by many of the single-page menu designs during my research. My main concern was legibility to make it easier for the viewer to read when ordering. Next process which is in progress is creating the merchandise portion. My goal is to create a t-shirt design, apron, tote bag and stickers. The vendors I have been using are the campus’ print lab, Amazon and StickerMule.
Bottle Design Mockup
Coffee & Tea Packaging Mockup
